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Strategy is a set of choices about how to use a System’s resources in a way that maximises its chances to fulfil its Purpose in a given context. If the context is competitive, “the heart of the matter in strategy is usually advantage” (Rumelt 2011).

In a good strategy, one that does provide advantage, the choices

The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.Rumelt (2011)

On an abstract level, Strategy is a pattern of actions and Strategy is based on models.

On the implementation level, Strategy is a learning process.


Bubble of Affluence

A bubble of affluence is a community of (relatively) wealthy individuals and groups, whose affluence hides the negative aspects of the world from their personal experience, thus masking or hiding their Privilege.

Colonialism and Capitalism Form a Feedback Loop

From Colonisation to Early Capitalism Colonisation can be seen as an expansion of the supply zones of European citiesDeLanda (2011) .

Institutional Legitimacy Death Spiral

Zuboff (2021) describes why the legitimacy of Institutions is essential for social stability: [The] ongoing miracle of social order rests on “common sense knowledge,” which is “the knowledge we share with others in the normal self-evident routines of everyday life.

Kano Model

What The Kano Model helps test, categorise and prioritise potential features for new Products and Services.

Move up and Down in the Hierarchy of Systems

The world is a hierarchy of systems.

Prioritise Abstraction Over Metaphor

Usually, the Abstractions we are using are based on Conceptual Metaphors.

Stakeholder Map

What Stakeholder Maps help identify and classify actors who have Power over and/or interest in the outcomes of a Project or Product development.

Strategy Is a Learning Process

Strategy is de facto always an iterative learning process, even if this is often not made explicit and information gaps between iterations make it less effective and efficient.

Strategy Is a Pattern of Actions

On an abstract level, Strategy is a set of System activities, structured in a process.

Strategy Is Based on Models

Every Strategy is based on an (implicit or explicit) assessment of the situation, i.

Theory of Change

A Strategy tells us what to do, a Theory of Change explains why this should work.