Find the right questions, especially when they’re not obvious. Diverge far enough before converging. Don’t discount crazy. Good enough is perfect. Go forward and adjust. Create possibilities with simples rules.
Example clients: Beckmann Verlag, dpa, Libri
Listen before talking. Give everyone a voice, especially when they’re silent. Visualize everything. Make sense of stories. Build shared mental models. Distribute cognition. Leverage alignment for autonomy.
Example clients: pilot, Stadt Gütersloh, Tchibo
Turn processes into tools again. Distinguish between knowables and unknowables. Balance design and exploration, explicitness and obliquity. Unearth hidden assumptions. Attract, don’t control.
Example clients: dpa, Gruner+Jahr, HSBA, Mediengruppe Pressedruck